A partnership with Flower 4 All is an attractive proposition for ambitious retailers and stores. It was the need for partnership that led to the foundation of the cooperative, and the success this enjoyed led in turn to collaborations with groups of nurserymen specialising in other types of cut flowers.
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The outcome was the establishment in March 2009 of Gro4u, a cooperative consisting of five groups of cut flower growers, all market leaders with their chosen cultivars. Taking their existing collaboration to a new level will deliver still higher levels of service and transparency. The creation of the cooperative will make the lines of communication within the chain even shorter than before. A total package of long-lasting decorative plant products can now be delivered along with the familiar Santinis. |
