Flower 4 All is a cooperative venture set up in 2002 by 4 specialist Santini Chrysanthemum growers in order to coordinate their sales of these popular plants. Their motivation for this collaboration was to improve product quality and provide a better service to customers. Santinis are grown at four sites, and together the nurseries cover an area of around 130,000 m2, sufficient for the production of around 60 million chrysanthemums.
Our growers:
The Flower 4 All Cooperative has 6 members in all, who together form the Management Board. When the cooperative was launched in 2002 the total area under cultivation was around 60,000 m2, but the collaboration has led to the identification of substantial new markets and allowed expansion to the current area. And progress hasn't been confined to quantity, there have also been substantial improvements in the quality and variety of the products on offer. Flower 4 All has developed into a robust and reliable organisation.